Modern. Fresh. Powerful.
Formerly Afterburn Fitness was ready for a rebrand, and I was tasked with bringing their website to life! They wanted to feel punchy, important, and sporty. Nike was a huge inspiration for them. Through this rebuild we wanted to better engage the audience their rebrand was targeting: Those who are serious about fitness. They are not an entry-level gym like their old branding visually suggested. They are more refined, more toned, and more serious.
Credits:
Graphic Designer: Sydney Clark
Lead Web Developer: Allie McAdams
Formerly Afterburn Fitness was ready for a rebrand, and I was tasked with bringing their website to life! They wanted to feel punchy, important, and sporty. Nike was a huge inspiration for them. Through this rebuild we wanted to better engage the audience their rebrand was targeting: Those who are serious about fitness. They are not an entry-level gym like their old branding visually suggested. They are more refined, more toned, and more serious.
Credits:
Graphic Designer: Sydney Clark
Lead Web Developer: Allie McAdams
Home Page Before + After
